For many Norwegian businesses, local visibility is the key to success. Customers are actively searching for services and products in their local area. But how do you make sure that your business is the one they find? The answer lies in effective local search engine optimization (SEO).
Local SEO is about optimizing your online presence to attract more customers from relevant local searches. This is especially important for businesses with physical locations, such as stores, restaurants, craftsmen and service providers. Think about it: when someone in your city searches for ‘plumber’ or ‘best coffee shop’, you want to be at the top of the results list.
One of the most important pillars of local SEO is your Google Business Profile (formerly Google My Business). A fully optimized profile with correct information, positive reviews and regular updates is worth its weight in gold. Make sure that NAP data (Name, Address, Phone Number) is consistent everywhere on the web.
Local content also plays a big role. Write blog posts about local events, create landing pages for specific geographic areas you serve, and use local keywords naturally in the text. Also build local links by collaborating with other local businesses or organizations.
